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    Our Mindset

    We live for the moments in between

    The moments that often go unnoticed despite their significance. Because stopping to take in the view from the top is just as important as the climb.

    We believe in letting our dogs lead the way

    Seriously, they have this entire game of life figured out - why wouldn’t we take their advice.

    We work to fuel the internal connection we share with our dogs

    We create gear with purpose and intention. Gear to take us places we couldn’t have gone without our dogs and to celebrate the journeys we take together.

    we savor the little things

    The quiet miracles that seek no attention. Spoiler alert: the little things are the big things.

    Our Beliefs

    Holding space

    We believe in honoring our dog's role in our journey and growth as a person. They are the like the furry little Sherpas of life.

    You are what you seek

    ...so seek the good stuff. Our thoughts shape our reality, so when we choose to shift our thoughts to positive and abundant ones, that's what we'll find.

    Balance is a verb

    Life is a process, not an achievement - and we're all about navigating this process with the help of dog.

    live your truth

    Remember: do no harm, but take no shit. We're all doing the best we can in this moment with what we know and where we are.


    A great reminder from our Danish friends to savor the little things, because in the end, they're the big things.

    nature is home

    We believe that going into nature is going home. Nature gives us wisdom, clarity, inspiration and so much more. It's a place where we can truly slow down, remove ourselves from the hustle and bustle of the modern world and find ourselves again.

    in between the go

    This is worth saying over and over again, but we truly celebrate the quiet miracles that seek no attention. The moments where a long deep breath feels like pure serenity. Those subtle parts of your day that bring the softest of smiles to your face. Because subtle is significant.

    Our mission

    we are intention-seeking, "woo-woo"-believing dog nerds

    And we're on a mission to inspire owners to connect with themselves with the help of dogs and nature. Dogs are our teachers, friends and providers.

    And they can be yours too.

    If you will simply listen.

    To learn more about our founder you can read "Our Story"