That’s the average of people who actually achieve their New Year’s resolutions. It’s a staggering statistic and one that ironically, is usually used to try and motivate you to become part of that coveted percentage.
Personally, I prefer not to place any kind of added value to an arbitrary day.
So why is it the topic of this article Sasha? Or even more perplexing… why is it the topic of an article for ZUMI?
Well, the answer lies somewhere between the core values of ZUMI as a company and my quest to dive deeper into the amazing community that ZUMI continues to cultivate.
There are a few key “pillars” (if you will) that ZUMI is built upon. Living in the now, is one of those. Yes, I totally believe in all that ‘setting intentions’-‘being present’-‘living mindfully’-‘finding gratitude’-woo-woo stuff.
Not because some instagram influencer told me to or because I once bought a book about it that I read halfway through. I mean those things wouldn’t hurt, but they aren’t my personal journey.
At any rate, yes… it’s because of dog.
I grew up surrounded by dogs and nothing in my adult life has changed in that regard. And through all my years of existence, dogs have taught me many things. One of which (getting back to my original point in 3...2...1…) is living in the now. Seriously, dogs have that shit down. I’m pretty sure they invented it.
So (hopefully), it should come to no surprise that this ideal is one of ZUMI’s pillars. You can think of a pillar like a foundation or true north for how we operate as a company.
It means you don’t wait for the new year to start or break a habit. Resolutions are fleeting, promises are broken and words are carried off in the frigged unforgiving wind with 92% of the others.
I mean if it takes a New Year Resolution to kickstart yourself, that’s ok. But when you think about giving up or putting it off until a far off date that always seems to magically get farther and farther away… I want you to try something.
Sit down and pretend to have a conversation with your dog about your resolution.
ME: So I’m thinking about setting a New Year Resolution to go hiking once a week (inner dialog - aw man he’s gonna be so impressed with this)
DOG: OH!!! That’s amazing! When do we start???
ME: In the New Year. It’s called a New Year Resolution. Duh.
DOG: (inner dialog - ugh, humans) Well that’s dumb.
ME: Why??? I thought you were gonna love this
DOG: I do, but why would you wait that long? We clearly have nothing to do since you’ve taken the time to imagine this entire conversation… we could be hiking right now.
Not to go all existential on you or sound like a self-help book, but you should probably come to terms with the fact that your existence is fleeting at best.
New Year's Resolutions are trivial. If you truly want to improve yourself, learn something new, break a habit, create a new habit or whatever it may be… there’s no time like NOW. Ask your dog.
Finally catching that bird that mocks you from the tree?
You get the idea (even if your goals are a bit more ambitious than your dogs).
That drive, that time and effort should all be embedded within your consciousness. Just like your dog’s constant dedication to catching that shifty tail that’s always following him.
So this New Year I hope your resolutions are going well and if they aren’t that’s ok. Start over tomorrow. Who cares what the date is.
I hope you find things that genuinely interest you and that you dig into it, try, fail, rinse and repeat. Be that dog that chases the frisbee every damn time despite only catching it twice.
And this isn’t just New Years advice. This is it you guys. This is the process. Continue until expiration.
For me this looks like, well… this.
As you've probably realized, I'm more comfortable behind the scenes, but I'm on a mission to change that.
My current endeavor is to get more involved with the ZUMI community that I’m so very lucky to have. To connect with you guys more and continue to build ZUMI into the company you deserve.
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It’s me again… Sasha. Over the past few months I’ve been sharing some of the core values that ZUMI. is built around and today I wanted to share a very particular one with you all.
It’s the cornerstone to everything ZUMI. and the roots that formed this business.
So what does it mean to “hold space” and more importantly, what the hell does it have to do with dogs and subsequently making dog gear?
Here at ZUMI. we often talk about what we can learn from our dogs. Whether we’re talking about being a more compassionate or empathetic person or maybe finding more presence in our day to day life…
Dogs just have this shit figured out.
So if you’re here and you possibly agree with our “woo-woo” (or are even just open minded to it), we’ve got some great news for you...
It’s a process. Not an achievement.
Dogs make us better, it’s a fact and one that even science supports. If you have a dog you already know what we’re talking about.
Humans have a very special relationship with dogs. We have a history that goes back more than 18,000 years and they were one of the first domesticated animals in history
Scientists have proof that dogs make us laugh more than cats (sorry cat people - can’t argue with science), they reduce our chances of depression and keep you from morphing into a human sloth.
So what are some cold hard facts about owning a dog?