October 24, 2019 3 min read

It’s me again… Sasha. Over the past few months I’ve been sharing some of the core values that ZUMI. is built around and today I wanted to share a very particular one with you all.


It’s the cornerstone to everything ZUMI. and the roots that formed this business.


So what does it mean to “hold space” and more importantly, what the hell does it have to do with dogs and subsequently making dog gear?


If you wanted to get technical (and are perhaps familiar with a yoga or meditation practice) -  holding space is the conscious act of being present, open, allowing and protective of another. In this case, “another” is obviously furry and four-legged.

“Holding space” is the cornerstone value of ZUMI. because, as I said, it’s the ideal that our business grew from. For ZUMI. as a company it’s the idea that we should honor our dogs’ role in our journey and growth as a person.


I had to give what I was feeling a name and a definition outside my head if I ever wanted our company to build upon it. As a whole, it might sound extremely broad (and "woo-woo") and that’s because it is. It was an ideal that was extremely hard to put into words or label and as time went on “holding space” became the closest thing I could use to describe what I was after.


If you’ve ever peeped our “About” page, you know that ZUMI. grew slowly as a result of my circumstances rather than a deliberate and calculated decision. But sometimes big things have small beginnings. 


All those years ago when I was coming to terms with my new normal, my dogs help me put a lot of things into perspective.


Now, they aren’t going to sit you down and give you bullet points and suggestions to work on like a life coach, but if you take the time to listen (quietly), they speak volumes without the use of any words.


During a time in my life where things were rather chaotic and I felt like I was searching for my new path, I hardly had time to recognize that I was already on it and that it was leading me to ZUMI.


As ZUMI. evolved as a business, I knew I had to dig deeper into its purpose and learn what it really means to me and what I wanted it to mean to others. Simply having a business wasn’t what I was after. I knew that ZUMI. had to have a real meaningful purpose and that’s when I realized that my entire journey up to ZUMI. was its purpose.

 

Have I confused the living crap out of you yet?

In a nutshell

I spent a lifetime trying to work with dogs in one capacity or another and as luck (and weird ass medical problems) would have it, it took the form of ZUMI. It was a road paved with obstacles, triumphs, heartache and overwhelming love. None of which I could have navigated without my dogs by my side. And it’s that journey and that realization of what role our dogs truly play in our lives that became ZUMI’s purpose.


We want to help owners recognize the true significance and wisdom their dogs so kindly share with them (whether they’re paying attention or not).


So we create gear, but our gear is different because it not  just built to perform, but also to remind everyday adventure seeking dogs and their humans that in between all the go is the now.


Leave a comment

Comments will be approved before showing up.


Also in In Between the Lines

Balance Is A Verb
Balance Is A Verb

September 12, 2019 3 min read

Here at ZUMI. we often talk about what we can learn from our dogs. Whether we’re talking about being a more compassionate or empathetic person or maybe finding more presence in our day to day life… 


Dogs just have this shit figured out.


So if you’re here and you possibly agree with our “woo-woo” (or are even just open minded to it), we’ve got some great news for you...


It’s a process. Not an achievement.

Read More
Facts About Owning A Dog
Facts About Owning A Dog

August 18, 2019 4 min read

Dogs make us better, it’s a fact and one that even science supports. If you have a dog you already know what we’re talking about.

 

Humans have a very special relationship with dogs. We have a history that goes back more than 18,000 years and they were one of the first domesticated animals in history

Scientists have proof that dogs make us laugh more than cats (sorry cat people - can’t argue with science), they reduce our chances of depression and keep you from morphing into a human sloth.


So what are some cold hard facts about owning a dog?

Read More
You Are What You Seek. Seek The Good Stuff.
You Are What You Seek. Seek The Good Stuff.

August 13, 2019 2 min read

Today is a special day at the ZUMI office because we’re celebrating Esha’s 10th birthday!

She’s the last of the office dog birthdays for 2019, so we sorta make a thing of it, even though everyday is a party in Esha’s world.

Also, we do try to keep this level of crazy-dog-people-ness limited to one day a year... you know, for our street cred.

Read More